{"id":5240,"date":"2025-05-12T20:04:08","date_gmt":"2025-05-13T00:04:08","guid":{"rendered":"https:\/\/lcn.today\/droits-nommage-installations-edmonton-biens-ville\/"},"modified":"2025-05-12T20:04:08","modified_gmt":"2025-05-13T00:04:08","slug":"droits-nommage-installations-edmonton-biens-ville","status":"publish","type":"post","link":"https:\/\/www.lcn.today\/fr\/droits-nommage-installations-edmonton-biens-ville\/","title":{"rendered":"\u00a0\u00bbDroits de Nommage des Installations \u00e0 Edmonton Envisag\u00e9s pour les Biens de la Ville\u00a0\u00bb"},"content":{"rendered":"
\n

Les murmures qui circulent \u00e0 l’h\u00f4tel de ville ces jours-ci tournent tous autour de signes de dollar et d’ent\u00eates officiels. En d\u00e9but de semaine, nos conseillers municipaux ont vot\u00e9 \u00e0 l’unanimit\u00e9 pour explorer la vente des droits de d\u00e9nomination des installations municipales \u2013 une initiative qui pourrait potentiellement apporter des millions<\/b> dans les coffres de notre municipalit\u00e9.<\/p>\n

Alors que j’\u00e9tais assis dans la salle du conseil mardi apr\u00e8s-midi, l’ambiance a chang\u00e9 de fa\u00e7on notable lorsque le conseiller Tim Cartmell a pr\u00e9sent\u00e9 sa motion. Il demande \u00e0 l’administration de d\u00e9velopper une strat\u00e9gie compl\u00e8te pour g\u00e9rer les droits de d\u00e9nomination, les commandites et la publicit\u00e9 sur les propri\u00e9t\u00e9s municipales.<\/p>\n

\u00ab\u00a0Il ne s’agit pas de coller des logos d’entreprises partout,\u00a0\u00bb m’a confi\u00e9 Cartmell apr\u00e8s la r\u00e9union, ajustant pensivement ses lunettes. \u00ab\u00a0Il s’agit de trouver des moyens appropri\u00e9s et respectueux de g\u00e9n\u00e9rer des revenus non fiscaux tout en pr\u00e9servant le caract\u00e8re de nos espaces publics.\u00a0\u00bb<\/p>\n

L’impact financier potentiel n’est pas n\u00e9gligeable. En regardant des villes comparables, Calgary<\/a> a g\u00e9n\u00e9r\u00e9 plus de 4,5 millions de dollars l’ann\u00e9e derni\u00e8re gr\u00e2ce \u00e0 des partenariats similaires avec des entreprises. Actuellement, Edmonton ne compte que quelques installations portant un nom commercial, notamment la Place Rogers<\/a> et le Centre r\u00e9cr\u00e9atif communautaire Terwillegar, parrain\u00e9 par Servus Credit Union.<\/p>\n

En me promenant sur la place Churchill hier apr\u00e8s-midi, j’ai demand\u00e9 l’avis de plusieurs Edmontoniens. Les opinions \u00e9taient clairement partag\u00e9es.<\/p>\n

\u00ab\u00a0Je m’inqui\u00e8te de la commercialisation de tout ce qui est public,\u00a0\u00bb a d\u00e9clar\u00e9 Maria Gonzalez, 62 ans, emmitoufl\u00e9e contre la fra\u00eecheur d’octobre. \u00ab\u00a0Certains espaces devraient simplement appartenir \u00e0 tout le monde sans estampille d’entreprise.\u00a0\u00bb<\/p>\n

Mais Jason Kim, un propri\u00e9taire de petite entreprise avec qui j’ai parl\u00e9 pr\u00e8s de l’h\u00f4tel de ville, y voit des avantages potentiels. \u00ab\u00a0Si cela emp\u00eache mes imp\u00f4ts fonciers d’augmenter tout en maintenant les services, je suis tout \u00e0 fait pour des solutions cr\u00e9atives,\u00a0\u00bb a-t-il dit, \u00e9quilibrant son caf\u00e9 tout en regardant sa montre.<\/p>\n

Le rapport explorera diff\u00e9rentes approches de d\u00e9nomination \u2013 des installations enti\u00e8res aux espaces sp\u00e9cifiques \u00e0 l’int\u00e9rieur de celles-ci. Le conseiller Andrew Knack<\/b> a soulign\u00e9 pendant les d\u00e9lib\u00e9rations qu’une mise en \u0153uvre r\u00e9fl\u00e9chie sera cruciale.<\/p>\n

\u00ab\u00a0Le Centre r\u00e9cr\u00e9atif communautaire Commonwealth poss\u00e8de une piste de course nomm\u00e9e d’apr\u00e8s Jamie Sale et David Pelletier,\u00a0\u00bb a not\u00e9 Knack. \u00ab\u00a0Il existe des moyens d’honorer les contributeurs communautaires aux c\u00f4t\u00e9s des partenaires corporatifs potentiels.\u00a0\u00bb<\/p>\n

L’administration municipale doit maintenant \u00e9laborer des lignes directrices compl\u00e8tes abordant tout, des crit\u00e8res pour les partenaires potentiels aux structures de prix. Ils devront \u00e9galement naviguer \u00e0 travers des consid\u00e9rations \u00e9thiques, comme \u00e9viter les partenariats avec des entreprises dont les valeurs pourraient entrer en conflit avec celles de la ville.<\/p>\n

Cette exploration survient alors qu’Edmonton<\/a>, comme de nombreuses municipalit\u00e9s, fait face \u00e0 des pressions financi\u00e8res difficiles<\/p>\n","protected":false},"excerpt":{"rendered":"

Les murmures qui circulent \u00e0 l’h\u00f4tel de ville ces jours-ci tournent tous autour de signes de dollar et d’ent\u00eates officiels. En d\u00e9but de semaine, nos conseillers municipaux ont vot\u00e9 \u00e0 l’unanimit\u00e9 pour explorer la vente des droits de d\u00e9nomination des installations municipales \u2013 une initiative qui pourrait potentiellement apporter des millions dans les coffres de […]<\/p>\n","protected":false},"author":10,"featured_media":5238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1695,710,1674,1696,1694],"ppma_author":[239],"class_list":{"0":"post-5240","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-other","8":"tag-droits-de-denomination","9":"tag-edmonton-2025","10":"tag-espaces-publics","11":"tag-partenariats-corporatifs","12":"tag-revenus-municipaux"},"_wp_attachment_metadata":null,"_wp_attached_file":null,"wpml_media_processed":null,"_wp_attachment_wp_user_avatar":null,"_wp_attachment_image_alt":null,"text_subscribed":null,"text_error":null,"text_invalid_email":null,"text_already_subscribed":null,"text_required_field_missing":null,"text_unsubscribed":null,"text_not_subscribed":null,"text_no_lists_selected":null,"_mc4wp_settings":null,"text_updated":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_menu_item_orphaned":null,"foxiz_menu_meta":null,"ao_post_optimize":null,"rank_math_title":null,"rank_math_pillar_content":null,"_pingme":null,"_encloseme":null,"ruby_live_blog":null,"rank_math_primary_category":null,"ppma_disable_author_box":null,"ruby_tagline":null,"ppma_boxes_layout_meta_value":null,"ppmacf_slug":null,"ppmacf_type":null,"ppmacf_field_status":null,"ppmacf_requirement":null,"ppmacf_social_profile":null,"ppmacf_schema_property":null,"ppmacf_rel":null,"ppmacf_target":null,"ppmacf_description":null,"ppmacf_inbuilt":null,"_wp_old_slug":null,"footnotes":null,"_form":null,"_mail":null,"_mail_2":null,"_messages":null,"_additional_settings":null,"_locale":null,"_config_errors":null,"_hash":null,"_config_validation":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"ppma_authors_name":"Laura Tremblay","foxiz_content_total_word":"449","_wpml_word_count":"568","_elementor_edit_mode":null,"_elementor_template_type":null,"_edit_lock":null,"_wp_page_template":null,"_elementor_page_settings":null,"_elementor_data":null,"_elementor_version":null,"_wpml_location_migration_done":"1","_elementor_css":null,"rank_math_og_content_image":null,"_top_nav_excluded":null,"_cms_nav_minihome":null,"_wp_old_date":null,"_last_translation_edit_mode":null,"rank_math_internal_links_processed":"1","rb_global_meta":null,"rank_math_analytic_object_id":null,"_elementor_template_widget_type":null,"_elementor_popup_display_settings":null,"_elementor_controls_usage":null,"rank_math_seo_score":null,"rank_math_description":"Les \"Droits de Nommage des Installations \u00e0 Edmonton\" pourraient injecter des millions dans les finances de la ville. D\u00e9couvrez comment cette initiative impacte les citoyens.","rank_math_focus_keyword":null,"_edit_last":null,"_wpml_media_duplicate":null,"_wpml_media_featured":null,"_elementor_page_assets":[],"_elementor_element_cache":null,"_thumbnail_id":"5238","_wp_desired_post_slug":null,"authors":[{"term_id":239,"user_id":10,"is_guest":0,"slug":"lauratremblay","display_name":"Laura Tremblay","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/2a8c8dc6428c1521753653982659229b7d23c294d1667f4ff5631b6ca30bdc02?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"wpml_current_locale":"fr_CA","wpml_translations":[],"_links":{"self":[{"href":"https:\/\/www.lcn.today\/fr\/wp-json\/wp\/v2\/posts\/5240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lcn.today\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lcn.today\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lcn.today\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lcn.today\/fr\/wp-json\/wp\/v2\/comments?post=5240"}],"version-history":[{"count":0,"href":"https:\/\/www.lcn.today\/fr\/wp-json\/wp\/v2\/posts\/5240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lcn.today\/fr\/wp-json\/wp\/v2\/media\/5238"}],"wp:attachment":[{"href":"https:\/\/www.lcn.today\/fr\/wp-json\/wp\/v2\/media?parent=5240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lcn.today\/fr\/wp-json\/wp\/v2\/categories?post=5240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lcn.today\/fr\/wp-json\/wp\/v2\/tags?post=5240"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.lcn.today\/fr\/wp-json\/wp\/v2\/ppma_author?post=5240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}